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The deceivers are at it again. It's not quite deceptive advertising but it sure makes me angry.
I frequently search for utilities that are
freeware by doing a generic search, for instance, a file manager and,
because I don't want to pay for the utility, my search argument is
something like "file manager free." The results for something like this
will be somewhat voluminous and it is a chore to find something to match
my criteria. I have noticed that my results are being peppered with
tons of stuff that is definitely not free. How do these unwanted hits
creep into my search? With a new twist: The vendors post them with a
prominent "Free Download." Well, duh, most downloads are free, including
freeware, shareware and payware. So, putting "free download" in the
software's description is nothing less than deception akin to
"bait-and-switch;" You are lured in with the promise of merchandise
(free) and the vendor then tries to switch you to another kind of
merchandise (not free).
One surprising aspect of this unsavory
practice is that the major download sites have all quietly gone along
with this and permit their users to be inconvenienced if not outright
deceived.
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Another
objectionable practice is a vendor's blurb singing the praises of his
product and, in fact, the product delivers as promised. But there are
various "Gotchas." So you download and install the free or trial version
of the product and you go to the trouble of installing and learning its
use and you get to an advanced option that you need and then discover
that this option is only available to registered users (read: "Cash
Customers").
Or you install a program from a CD that came
with a purchase of a laptop or DVD drive, again going to the trouble of
installing and learning its use. You plug along, happily using your fine
new product, happy as can be. Then, one day, the denouement: You fire
up the program to perform the chores for which you now depend on it and
you are greeted with the information that ".....your trial period has
expired....." and you must fork over your money to continue to use the
program. These nasty critters deserve a new category name for thier
nasty behavior: Perhaps Guerilla-ware or Sneaky-ware or Beware-ware.
Have you got a better name?
Joel Schwartz (joel.schwartz@asciigroup.org)
is a long time ASCIi member who has served in many capacities including
Moderator.
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