|
I hate it; I absolutely
hate it. I open my email in the morning and find up to 100 email
solicitations offering illegal cable TV descramblers, cheap prescription
drugs without a prescription, devices and treatments for "personal
enhancement", university degrees without attending class, voyeuristic
opportunities, and the infamous offers of easy riches from the family
members of deceased Nigerian dictators. I can typically spend over a
half-hour daily deleting this trash. Most of us find the "unsolicited
commercial email" a mere nuisance, but to our internet service providers
it has become an expensive proposition to process this "spam" email, as
it steals internet bandwidth, hard drive space, and processor time,
with the costs passed on to us subscribers. What may even be worse is
the blatant fraud and criminal solicitations that many of us experience.
According to a report released by the Federal
Trade Commission on April 30
(www.ftc.gov/reports/spam/030429spamreport.pdf), much of the spam mail
we receive contains false claims as well as other deceptive, and
probably illegal, content. To determine the degree of proliferation and
deception in spam, the FTC created what appeared to be private websites
containing unique email addresses only used on those sites, and posted
material in popular newsgroups and chat areas, again using unique email
addresses. During the collection phase, over 11,000,000 spam emails
were sent by citizens, or received by the "dummy" email addresses
created for this purpose. Since many internet users wonder where and
how spammers get their email addresses, the FTC found that 86% of the
email addresses used on their websites and newsgroups were harvested and
resold by spammers. The FTC also tracked the success rate of the
"remove me" links commonly given by spammers, and found that 63% of the
remove requests were not honored. The FTC also found substantial
misrepresentation in the sample emails analyzed, including false "From:"
and "Subject:" lines, often clearly intended to trick the recipient
into opening the message. Many of those messages (17% of "Adult" spam
with false headers) would then display pornographic images without any
regard to the age or emotional status of the recipient.
In the analysis of about 1000 spam emails, the
FTC found that 20% of the emails were for what the FTC labeled
"Investment or Business Opportunities", including such offers as
work-at-home, franchise opportunities, chain letters, and other
non-securities offers. "Adult" spam, consisting mostly of pornography
and dating services, accounted for 18% of all spam, while "Financial"
spam, consisting of credit card offers, mortgage refinancing, cheap
insurance, and other related items composed 17% of spam. Close behind
were "Products and Services" (16%), "Health" related spam offering
dietary supplements, disease prevention, and physical enhancement
(mostly sexual in nature) accounted for 10% of all spam. Only 7% of the
spam was for computer or Internet related equipment or services. It
should be noted that all of this spam received by the FTC was indeed
unsolicited, and not in
|
response to an inquiry made by FTC staffers,
even though many of the emails claimed (falsely) to be a replyto an
inquiry, or the result of signing up for an "opt-in" service.
The FTC also investigated the accuracy of the
email headers, and found that one-third of all spam mail had false
"From:" lines in an attempt to disguise the source of the email. Almost
half (46%) of the spams with false "From:" lines appeared to be from an
acquaintance of the recipient, apparently to trick the recipient into
opening the message. Another 13% of these emails appeared to come from
an established business relationship, and 14% had blank sources. Some
spammers (3%) try to trick the recipient into opening the messages by
showing that the message appeared to be from the recipient himself!
The "Subject:" line of spam was only slightly
less deceptive; with 22% of spams containing false subject lines, with
one-third of those having a stated subject totally unrelated to the
content of the message. 42% of these false subject lines alleged to
show some existing business or personal relationship with the recipient.
Cumulatively, 44% of all spam mail had false "From:" and/or "Subject:"
lines. Personally, I do not understand how anyone could transact
business, including possibly sending credit card information, to an
unknown individual who is lying about his true identity; that is a real
setup for fraud and loss.
The body of the message also often contained
deceptive information, with 40% of all spam mail containing one or more
falsehoods in the content of the message; of those messages touting
"Investment or Business Opportunities", a full 90% contained false
information, while 49% of the "Health" spams had falsehoods. 47% of the
travel and leisure related spams contained false information.
Considering the "From:", "Subject:" and body of the spam mail, the
cumulative number of false emails rises to 66%, with 96% of all
"Investment or Business Opportunities" containing misinformation.
Again, it amazes me that so many Internet users are gullible and fall
for these deceptions. Despite some states requiring commercial email to
contain the prefix "ADV" in the subject line, only 2% of all spam
complied.
Then there are the chain letters, which often
claim to be legal, even to the point of being endorsed by government
agencies. According to the FTC, "Nothing is further from the truth."
It may get worse - spammers are now targeting
our cell phones, and most of us pay to receive text messages, shifting
the cost of spam almost totally to us, the recipients.
There is no restriction against any
non-profit group using this article as long as it is kept in context,
with proper credit given to the author. This article is brought to you
by the Editorial Committee of the Association of Personal Computer User
Groups (APCUG), an international organization of which this group is a
member.
|