Number 203 - April 2000

Business Image: What is it?
by Gail Pittsford, Tacoma Open Group for Microcomputers
Business cards, letterheads and other stationery items are the basic components of any graphic identity system. One of the first items on the agenda of a start-up business is to commission a designer to create a logo and, at the very least, a business card.     Logos not only identify but project the personality of the company. It is not uncommon to have two business card/letterhead designs: one for formal occasions and correspondence of importance and another for more workaday, routine correspondence and business. This is known as "kinetic identity." Also, your business may cater to several different classes of customers. And example of this is a party consultant.     For more formal parties:     Someone planning a wedding reception is more likely to be attracted by the more formal business card (above) that suggests elegance.     The other (top of right column) is more whimsical and suggests fun.	For childrens' parties:     Notice that you can change the orientation of the business card to make it stand out from the others. Your business card should not just convey information: it should convey identity and personality. Editor's Note:     If you're willing to pay for it, you can also get business cards on CDs. See July '99 TOGGLE, p. 7 or visit toggle.org website and look at the July '99 newsletter on-line by clicking here.
Number 203 - April 2000